Sanjay Garg’s Raw Mango to debut at the London Fashion Week

Sanjay Garg has always been one to weave a story through his work with craft and community. On February 23, the designer will take Raw Mango, a brand that has championed India’s craft and culture to the London Fashion Week, with a narrative to share about his deeply personal connection to flowers. 

The Fall/ Winter collection, It’s Not About The Flowers, aims to celebrate the brand’s arrival in its own vernacular. 

Sanjay traces his connection with flowers. “Flowers have always been a part of Raw Mango’s visuals, its stores, and our every day. I have been to every single flower market in India, and my curiosity also led me to consider working on a book on flowers and garlands,” Sanjay says. “For me, my fascination with flowers is much more than it being used as decor. It is not just beautifying the garment,  it becomes the body and silhouette,” he adds. 

Spanning nearly 18 years, Raw Mango is renowned for its work with Indian textiles and craft, and spotlighting the sari. Earlier this year, Sanjay also opened the brand’s seventh store in the country, in Kolkata. 

Raw Mango’s debut collection at the  London Fashion Week, a release says, will celebrate the brand’s arrival in its own vernacular. “I think the world, and us, are coming to terms with the fact that we have a unique product offering and a unique story to tell. What I am going to showcase to the world is my India, and what I find beautiful,” Sanjay adds.