India’s luxury boom: via retail playgrounds and WhatsApp chats
In March, Asian Paints had a swish opening for Nilaya Anthology, its gallery-style decor store in the heart of space-starved Mumbai. Hailed as the most ambitious interior design showroom in the country, and spread across 100,000 sq.ft., it is the size of almost two football fields. At the launch, guests sipped Veuve Clicquot Champagne while…

